Founded in 2005 by Anu Kumar, Mora Taara means ‘my star’ in Hindi and is named after her grandmother Tara who used to live in a small village in Rajasthan. The time spent in the village shaped her belief that beauty is the default mode of life. “In the village, lifestyles were very simple but there was beauty all around. The rough, hand-done walls with their natural textures, the smooth bamboo lathis behind each door to chase away aggressive monkeys, the unpolished kota stone bed in my grandmother’s courtyard, there was beauty all around, unlike the city homes that were always striving to be, their identity not as as robust,” says Anu.

Alice Munroe, one of the finest writers ever, has described the instinct to create a shop perfectly in her book Carried Away. She wrote that some people open a shop just to make a living while others do so with the hope of being among things they most value ...” These are the shops that will become a part of the block, a part of the street, part of everybody’s map of the town, and eventually of everybody’s memories.”

She hopes to make Mora Taara just that - a part of your personal map.