Founded in 2005 by Anu Kumar, Mora Taara means ‘my star’ in Hindi and is named after her grandmother Tara who used to live in a small village in Rajasthan. The time spent in the village shaped her belief that beauty is the default mode of life. “In the village, lifestyles were very simple but there was beauty all around. The rough, hand-done walls with their natural textures, the smooth bamboo lathis behind each door to chase away aggressive monkeys, the unpolished kota stone bed in my grandmother’s courtyard, there was beauty all around, unlike the city homes that were always striving to be, their identity not as as robust,” says Anu.
Alice Munroe, one of the finest writers ever, has described the instinct to create a shop perfectly in her book Carried Away. She wrote that some people open a shop just to make a living while others do so with the hope of being among things they most value ...” These are the shops that will become a part of the block, a part of the street, part of everybody’s map of the town, and eventually of everybody’s memories.”
She hopes to make Mora Taara just that - a part of your personal map.
At Mora Taara we believe that retail should be a delightful and inspirational experience. We design, make, curate, ship, whatever it takes to get that interesting, beautiful product to you - because we know that products designed and crafted thoughtfully can nourish the soul. We are strongly shaped by our founder’s belief that beauty is the default mode of life - and at Mora Taara it’s abundant and for everyone. We operate in four broad categories: decor, servingware, gifting and fashion.
Our Mumbai & Gurgaon stores are now closed permanently. Yes, we too are heart-broken. However, we love you guys just as much and we still offer quick delivery to all our Gurgaon & Mumbai customers for a small additional shipping charge. Call +91 93267 03430 for help, questions and special treatment. Our entire collection is available online.
Check out our new arrivals here www.morataara.com/collections/new-arrivals
Or go straight to the home page! www.morataara.com
At Mora Taara, we are passionate about creating memorable retail experiences for our customers. Just as strongly, we believe in giving creative and independent people space to do some of the most meaningful work of their lives.
You would fit right in if:
If this describes you, email us at:
work@morataara.com
Gifting is a language we speak well. Mora Taara’s Business Gifts programme understands your requirement for exclusivity combined with practicality. Whether for a valued client, colleague or your boss, you will find exactly what you need in our thoughtful array of gifts. We accept bulk orders and many items can be customised, either with your company logo or personalised design. Special packaging and end to end delivery is also offered for large orders.
